How to Win New Business on the Retail Shelf

How to Win New Business on the Retail Shelf

The battle for “shelf awareness” is serious. It’s hard to win new business on the retail shelf. Shoppers have only seconds to scan each display packed with competing products. The best combination of brand familiarity and good design wins. A bad decision costs millions in sales. So, how can companies make those decisions well? Focus… Read more

Advertising a Product from the Future! (Without a Time Machine)

Advertising a Product from the Future

Consumer Product Companies are a high-pressure business. Audience attention spans—always a finite thing—are shortening with every new media trend. Brand loyalty is ever harder to win. The 60-second TV ad and the glossy magazine spread are being replaced by media that are shorter, more frequent, and more subliminal than ever. New products have it worse than established… Read more

Creative Edge to Introduce Packaging 3D Photorealism at Drupa

Game-changing iC3D v4 application for packaging designers to run live in Hall 7, Stand C16

Dover, DE, USA (18 April 2016) – Creative Edge Software, developer of the award-winning iC3D packaging design software, announces significant new packaging design capabilities with the release of its iC3D version 4 software. Incorporating a number of new features for unprecedented packaging 3D photorealism, v4 has been developed using customer insight into the must-have elements for a game-changing packaging design capability.

Made in Pack chooses iC3D for creating virtual packaging prototypes

Made In Pack and IC3D

Based in Vanves just outside Paris, Made in Pack is a platform for multiprocess pre-press packaging production. Its innovative team of packaging production experts works with the big names in industry. Offering a comprehensive management solution for the packaging graphics chain, Made In Pack was looking for new ways to support its clients along the… Read more

4 Ways Brands Can Use Virtual Reality To Win In The Real World

4 Ways Brands Can Use Virtual Reality to Win in the Real World

Virtual Reality (or VR) is all around us. For decades, brand marketers have been using enhanced digital images, videos, animations, and voiceovers. They do it to persuade us to buy their products and keep buying them. VR persuades because it seems real—from the sexy model to the cool car doing amazing things. (“Dramatization. Do not… Read more