As the consumer product supply chain becomes more sophisticated, we find new ways to make packages better. Sometimes the changes—like food safety or RFID tracking—have little impact on a package’s appearance. But other developments in smart packaging can have a profound impact on design. Consumer Product Companies (CPCs) need to be ready. CPC brand managers’… Read more
When it comes to environmental sustainability, consumer product packaging often has a bad reputation. After all, landfills do contain plastic packaging that will take eons to disintegrate, and the debate over oceanic “garbage patches” rages on. Consumers are increasingly sensitive to packaging sustainability issues—to a degree that affects their purchase decisions. It’s not always a… Read more
Brand owners have many challenges when it comes to food packaging—not the least of which is the recent increase in different package sizes for the same product. A recent Dieline blog pointed out that changing consumer habits and demographics have led to rapid growth in multiple sizes for food products. This poses problems that require… Read more
Cyber Graphics uses iC3D from Creative Edge Software to explore compelling new consumer packaging and store display ideas—quickly and efficiently. The packaging industry is complicated. Every consumer package on a store shelf is the result of scores of decisions by multiple stakeholders. Brand and marketing managers, designers, agencies, logistics managers, and even legal teams must… Read more
The “Nutrition Facts” panel has been required on U.S. food packaging design since 1993. Now, with major new FDA requirements, the packaging supply chain is faced with a logistical nightmare that could last for years. (One way to dramatically reduce the pain of the new FDA packaging rules is with iC3D from Creative Edge Software.) At this… Read more