Packaging design must overcome a major obstacle. Consumer attention is a limited quantity. Decisions are made in seconds. By itself, beautiful, practical design is not enough. To overcome this barrier, packaging designers are turning to novel and appealing shapes. The idea of shape usage, cited in a March 2016 Creative Bloq piece, has many implications…. Read more
Joint exhibit with Workflowz (stand F72) marks UK rollout of new photorealism for 3D digital packaging mockups
8th September 2016 – Workflowz, leading provider of software solutions for the creative industry and Creative Edge Software, developer of the award-winning iC3D packaging design software, will be exhibiting together at Packaging Innovations and Luxury Packaging, London Olympia (14th and 15th September) on stand F72. The highlight of the joint exhibit is the official UK rollout of iC3D version 4.0, featuring new improved 3D visualisation technologies and photorealism for a streamlined packaging design cycle, from concept to final packshot.
With Labelexpo Americas only days away, packaging industry experts are focusing on the “how” of label design and production. That is as it should be. But label and packaging pros should also be aware of market forces. Lately, product label transparency is one such force. I don’t mean literal transparency. iC3D does give designers the ability… Read more
Minneapolis, MN August 30th, 2016 – Creative Edge Software will show the latest version of its award-winning iC3D all-in-one packaging design software at Labelexpo 2016, September 13–15, at the Donald E. Stephens Convention Center (Booth 6515), in Rosemont, Illinois. This will be the first official U.S. roll-out of iC3D version 4.0 software which was recently launched at drupa 2016 to meet demand for a new level of photorealism in digital 3D prototyping.
I have been involved with the printing industry for over four decades. The smell of ink and paper still takes me back to my first apprenticeship in Naples, New York. My nostalgia fuels a desire to see printers succeed, even when the tide of digital and economic change is against them. Despite predicted growth in… Read more