Minneapolis, MN August 30th, 2016 – Creative Edge Software will show the latest version of its award-winning iC3D all-in-one packaging design software at Labelexpo 2016, September 13–15, at the Donald E. Stephens Convention Center (Booth 6515), in Rosemont, Illinois. This will be the first official U.S. roll-out of iC3D version 4.0 software which was recently launched at drupa 2016 to meet demand for a new level of photorealism in digital 3D prototyping.

“Featuring several new capabilities including Ray Tracing, 3D Model Interiors and Perspective Control, version 4.0 has been developed to deliver accurate simulation of a wide range of optical and visual effects, enabling full creative acceptance of 3D mock-ups for CPG brands and agencies,” according to Nick Gilmore, CEO of Creative Edge Software.

“This powerful and dynamic application has already revolutionized the process of 3D product design, ideation, visualization and collaboration, bringing brands to life in a new and exciting way,” comments Gilmore. “The passion behind iC3D is shared by many of our customers who are at the forefront of packaging design, and it is their feedback and vision that continually propels the product development forward. Version 4.0 has been driven by their need for a 3D mock-up that looks 100% accurate, realistic and good enough for client sign-off.”

Five features of iC3D deliver the new version 4.0 capabilities:

  • Ray Tracing – accurately simulates effects of light on virtual objects for photorealistic, ultra-high-resolution, accurate photo studio effects
  • 3D Model Interiors – enables realistic liquid filling, at any angle
  • Light Map Editor – re-creates studio lighting, editable highlights and shadows
  • Dynamic Backgrounds – real-time merging of 2D photo images with 3D designs
  • Perspective Control – matches 3D model perspective to 2D photo backgrounds

“These new features and updates come at a pivotal time for packaging designers and brand owners in the Americas,” explains Marshall Hogenson, Creative Edge Software’s new North American Sales Director. “Modern packaging has a split second to captivate an audience and is constantly adapting to the latest trends, requiring constant iterations and mockups. Labelexpo 2016 is an important platform for Creative Edge Software to show the unique capabilities of iC3D for dramatically reducing time to market and overall costs.”