Creative Edge Software releases iC3D v5.5 with major new features powered by Real-Time Ray Tracing

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Interactive Lighting Editor saves time and reduces designers’ reliance on image retouching

September 11th, 2018 –Creative Edge Software is announcing the latest major version launch of its award-winning all-in-one packaging design software iC3D, with previews taking place at several key events in the USA and Europe. iC3D version 5.5 introduces additional carton folding capabilities, as well as new ray traced materials and editing features powered by the recently announced iC3D Real-Time Ray Tracing.

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Creative Edge Software appoints Lalita Zapata as iC3D Business Development Director, USA and Canada

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Appointment coincides with new iC3D features for brand-critical design capabilities

November 1st, 2017 –Creative Edge Software, developer of the award-winning iC3D packaging design software, has appointed a new Business Development Director for USA and Canada. Lalita Zapata brings to the role a breadth of experience in brand management and high-end photographic services.

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Brand Marketing: Packaging & the Virtual Focus Group

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Packaging and the Virtual Focus Group

Brand marketing professionals often cite advertising pioneer Claude Hopkins. He held that advertising existed solely to sell things, and that its success should always be judged by measurable results. More importantly, he was a proponent of testing. “Tests are important and help us understand our customers,” he said. “Good selling is based on good testing.”… Read more

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The Packaging Designer Perspective (Solving the “Bunker” Problem)

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The Packaging Designer Perspective

For several months, I’ve written about the challenges of modern package design. But this has mainly been from the perspective of a brand owner or a printer/converter. That’s OK. Costs and time-to-market issues are pressing concerns for Consumer Product Companies (CPCs) and their partners. But just for a moment, let’s stop and talk about the… Read more

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Package Design & the “Moment of Truth”

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Package Design and the Moment of Truth

Package design is a combination of art and science. Success depends on many things. But often those things compete. A retail package has to be practical. The contents can’t fall out, get crushed, or easily spoil. In addition, it has to tell a story—preferably short, truthful, and compelling. Yes, I know. The story is basically… Read more

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