Packaging design must overcome a major obstacle. Consumer attention is a limited quantity. Decisions are made in seconds. By itself, beautiful, practical design is not enough. To overcome this barrier, packaging designers are turning to novel and appealing shapes. The idea of shape usage, cited in a March 2016 Creative Bloq piece, has many implications…. Read more
Cyber Graphics uses iC3D from Creative Edge Software to explore compelling new consumer packaging and store display ideas—quickly and efficiently. The packaging industry is complicated. Every consumer package on a store shelf is the result of scores of decisions by multiple stakeholders. Brand and marketing managers, designers, agencies, logistics managers, and even legal teams must… Read more
The battle for “shelf awareness” is serious. It’s hard to win new business on the retail shelf. Shoppers have only seconds to scan each display packed with competing products. The best combination of brand familiarity and good design wins. A bad decision costs millions in sales. So, how can companies make those decisions well? Focus… Read more
According to research conducted by Beatty and Ferrell in the Journal of Retailing (Volume 74, pp. 169 –191), impulse buying accounts for as much as 80 percent of all purchase decisions in certain market segments…