Virtual Reality (or VR) is all around us. For decades, brand marketers have been using enhanced digital images, videos, animations, and voiceovers. They do it to persuade us to buy their products and keep buying them. VR persuades because it seems real—from the sexy model to the cool car doing amazing things. (“Dramatization. Do not… Read more
According to research conducted by Beatty and Ferrell in the Journal of Retailing (Volume 74, pp. 169 –191), impulse buying accounts for as much as 80 percent of all purchase decisions in certain market segments…
Packaging is vital to every business whether the function is keeping product safe in transit or standing out on store shelves. The process of creating a package can be long and expensive…
Bemis Graphics becomes first user of revolutionary 3D application IC3D Suite, streamlining packaging design/ideation in their graphics facility IC3D Suite, the world’s first Real-Time 3D packaging visualization software developed by Creative Edge Software LLC, has been purchased by Bemis Graphics, Oshkosh, WI. IC3D Suite dramatically simplifies the creation and visualization of packaging products of all… Read more