Virtual Reality (or VR) is all around us. For decades, brand marketers have been using enhanced digital images, videos, animations, and voiceovers. They do it to persuade us to buy their products and keep buying them. VR persuades because it seems real—from the sexy model to the cool car doing amazing things. (“Dramatization. Do not… Read more
Delivering brand color consistency from initial concept to store shelves is critical to how consumers perceive and remember a brand. Unfortunately, color consistency is rarely considered during the package design process, so it’s time to break down barriers and include brand color management in the creative process.
Highlighting the growth and development of conversion and packaging technologies, Andina Pack 2015 boasts over 900 exhibitors from around the world from November 10-13th. Innovator Creative Edge Software and Print Systems will present the award winning IC3D Suite for packaging creatives in Pavilion 4, booth 406.
Revolutionary 3D packaging design and visualization software, IC3D Suite, debuts at IGAS 2015 September 11-16, 2015 in Tokyo, Japan. IC3D Suite innovator Creative Edge Software will partner with CGS Japan, Inc. in booth (3-6) to…
According to research conducted by Beatty and Ferrell in the Journal of Retailing (Volume 74, pp. 169 –191), impulse buying accounts for as much as 80 percent of all purchase decisions in certain market segments…