Creative Edge Software releases iC3D v5.5 with major new features powered by Real-Time Ray Tracing

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Interactive Lighting Editor saves time and reduces designers’ reliance on image retouching

September 11th, 2018 –Creative Edge Software is announcing the latest major version launch of its award-winning all-in-one packaging design software iC3D, with previews taking place at several key events in the USA and Europe. iC3D version 5.5 introduces additional carton folding capabilities, as well as new ray traced materials and editing features powered by the recently announced iC3D Real-Time Ray Tracing.

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Brand Marketing: Packaging & the Virtual Focus Group

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Packaging and the Virtual Focus Group

Brand marketing professionals often cite advertising pioneer Claude Hopkins. He held that advertising existed solely to sell things, and that its success should always be judged by measurable results. More importantly, he was a proponent of testing. “Tests are important and help us understand our customers,” he said. “Good selling is based on good testing.”… Read more

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Food Packaging Companies’ Size Dilemma

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Food Packaging Companies Size Dilemma

Brand owners have many challenges when it comes to food packaging—not the least of which is the recent increase in different package sizes for the same product. A recent Dieline blog pointed out that changing consumer habits and demographics have led to rapid growth in multiple sizes for food products. This poses problems that require… Read more

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Advertising a Product from the Future! (Without a Time Machine)

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Advertising a Product from the Future

Consumer Product Companies are a high-pressure business. Audience attention spans—always a finite thing—are shortening with every new media trend. Brand loyalty is ever harder to win. The 60-second TV ad and the glossy magazine spread are being replaced by media that are shorter, more frequent, and more subliminal than ever. New products have it worse than established… Read more

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Made in Pack chooses iC3D for creating virtual packaging prototypes

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Made In Pack and IC3D

Based in Vanves just outside Paris, Made in Pack is a platform for multiprocess pre-press packaging production. Its innovative team of packaging production experts works with the big names in industry. Offering a comprehensive management solution for the packaging graphics chain, Made In Pack was looking for new ways to support its clients along the… Read more

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