Cyber Graphics uses iC3D from Creative Edge Software to explore compelling new consumer packaging and store display ideas—quickly and efficiently. The packaging industry is complicated. Every consumer package on a store shelf is the result of scores of decisions by multiple stakeholders. Brand and marketing managers, designers, agencies, logistics managers, and even legal teams must… Read more
How to Win New Business on the Retail Shelf
The battle for “shelf awareness” is serious. It’s hard to win new business on the retail shelf. Shoppers have only seconds to scan each display packed with competing products. The best combination of brand familiarity and good design wins. A bad decision costs millions in sales. So, how can companies make those decisions well? Focus… Read more