Creative Edge Software releases iC3D v5.5 with major new features powered by Real-Time Ray Tracing

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Interactive Lighting Editor saves time and reduces designers’ reliance on image retouching

September 11th, 2018 –Creative Edge Software is announcing the latest major version launch of its award-winning all-in-one packaging design software iC3D, with previews taking place at several key events in the USA and Europe. iC3D version 5.5 introduces additional carton folding capabilities, as well as new ray traced materials and editing features powered by the recently announced iC3D Real-Time Ray Tracing.

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Creative Edge Software appoints Lalita Zapata as iC3D Business Development Director, USA and Canada

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Appointment coincides with new iC3D features for brand-critical design capabilities

November 1st, 2017 –Creative Edge Software, developer of the award-winning iC3D packaging design software, has appointed a new Business Development Director for USA and Canada. Lalita Zapata brings to the role a breadth of experience in brand management and high-end photographic services.

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Brand Marketing: Packaging & the Virtual Focus Group

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Packaging and the Virtual Focus Group

Brand marketing professionals often cite advertising pioneer Claude Hopkins. He held that advertising existed solely to sell things, and that its success should always be judged by measurable results. More importantly, he was a proponent of testing. “Tests are important and help us understand our customers,” he said. “Good selling is based on good testing.”… Read more

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How to Win New Business on the Retail Shelf

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How to Win New Business on the Retail Shelf

The battle for “shelf awareness” is serious. It’s hard to win new business on the retail shelf. Shoppers have only seconds to scan each display packed with competing products. The best combination of brand familiarity and good design wins. A bad decision costs millions in sales. So, how can companies make those decisions well? Focus… Read more

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4 Ways Brands Can Use Virtual Reality To Win In The Real World

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4 Ways Brands Can Use Virtual Reality to Win in the Real World

Virtual Reality (or VR) is all around us. For decades, brand marketers have been using enhanced digital images, videos, animations, and voiceovers. They do it to persuade us to buy their products and keep buying them. VR persuades because it seems real—from the sexy model to the cool car doing amazing things. (“Dramatization. Do not… Read more

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