As we recover from the tsunami that is drupa, many in the printing and graphics arena are left to ponder what the next few years will bring. One of the show’s hot topics—“Industry 4.0” or “Printing 4.0,” depending on who you ask—highlights the need for solutions like iC3D and packaging approval.
drupa Touchpoint Packaging display (Hall 12, B53) highlights distortion-free shrink-wrap from Creative Edge Software
Dover, DE, USA May 31st 2016 – Creative Edge Software, developer of the award-winning iC3D packaging design software, has helped Sun Branding Solutions create a range of new packaging designs for Unilever. The latest product – a premium variant of the Comfort Intense brand – is showing now in the drupa Touchpoint Packaging zone (Hall 12, B53).
As you read this, the Creative Edge team has begun its two-week marathon at the world’s largest trade event for the graphics arts industries: drupa 2016. Whenever this many players gather in one place, there will be dubious claims mixed in with the valid ones. The trick is to “undistort” the surface-level appearance, and get… Read more
Designing and creating effective packaging solutions is usually a fairly fragmented process with different kinds of software being used at different stages from creation to production. This can lead to inefficiencies and unnecessary costs. Often, design flaws only become obvious fairly late in the process. Software maker Creative Edge has now developed a solution that addresses these issues: The company updated its iC3D software and now offers a 3D packaging design application able to create on-screen 3D mockups at any stage in the design process.
The battle for “shelf awareness” is serious. It’s hard to win new business on the retail shelf. Shoppers have only seconds to scan each display packed with competing products. The best combination of brand familiarity and good design wins. A bad decision costs millions in sales. So, how can companies make those decisions well? Focus… Read more